HIDDEN.NY, which started as an Instagram moodboard, has transformed into a highly sought-after brand that engages in collaborations and releases merchandise. Their latest venture involves partnering with ASICS to create the GEL-NYC, a sneaker set to launch in Spring 2024.The collaborative sneaker features a white mesh base with silver synthetic panels. What sets it apart is HIDDEN’s vibrant green branding, which adds a striking contrast to the vector logos and midsole components. ASICS’ logo also receives a pixelated twist, paying tribute to HIDDEN.NY’s digital origins. The sole unit adopts a greyscale palette, with the lowercase “h” logo appearing on the toe and shoe-box.The HIDDEN.NY x ASICS GEL-NYC is scheduled for release in Spring 2024. It will be available at select retailers, both in-store and online, including ASICS.com. Priced at $160 USD, this collaboration is expected to catch the attention of sneaker enthusiasts and fashion aficionados alike.This collaboration with ASICS showcases HIDDEN.NY’s evolution from a digital moodboard to a robust brand. The GEL-NYC’s sleek design and pixelated elements are set to make a splash in the fashion scene when it launches in Spring 2024. Don’t miss out on the opportunity to own a pair and be a part of the HIDDEN.NY movement.To stay informed about upcoming sneaker releases, be sure to visit our Sneaker Release Dates page.
